About the Role
Role Purpose:
The Digital Marketer will lead Zeraki’s online presence, digital campaigns, and content strategy, ensuring that the brand is visible, engaging, and compelling across all digital channels.
This role will be responsible for planning and executing data-driven digital marketing initiatives that generate awareness, drive product adoption, support regional activations, and build lasting engagement with students, teachers, parents, and schools across the country.
The Digital Marketer will work closely with the Marketing Lead, Events Coordinator, Sales, and Product teams to deliver measurable marketing impact.
Requirements
Key Responsibilities:
1. Digital Campaign Planning and Execution
Plan and run digital campaigns across social media, Google Ads, email and other relevant platforms.
Translate the marketing strategy into targeted digital initiatives aligned with product and regional goals.
Create and manage campaign calendars, A/B tests, budgets and optimization cycles.
2. Content Creation and Management
Develop compelling content tailored to students, teachers and parents.
Manage the content calendar, ensuring consistency with brand guidelines and messaging.
Collaborate with designers, the Events Coordinator and Marketing Lead to create integrated campaign assets.
3. Social Media and Community Engagement
Manage Zeraki’s social media channels with the aim of increasing engagement and conversions.
Respond to comments and queries in a timely and brand-aligned manner.
Launch user-generated content initiatives across different platforms.
4. Website and SEO Optimization
Support website content updates and landing page improvements.
Implement SEO best practices to increase organic visibility.
Work with the Product and Tech teams to ensure a smooth and user-friendly digital journey.
5. Email Marketing and Customer Retention
Develop targeted email campaigns for leads, schools and parent communities.
Manage lists, segmentation, automation and reporting
Support retention by promoting new features, reminders, updates and learning resources.
6. Analytics, Reporting and Insights
Track campaign performance across social media channels using analytics tools.
Produce fortnightly and monthly reports with insights, learnings and improvement recommendations.
Work with Marketing Lead to ensure digital efforts contribute to KPIs such as traffic, leads, sign-ups and retention.
7. Collaborate Across Functions
Partner with the Events Coordinator to amplify event visibility before, during and after on-ground activities.
Support sales with digital assets and outreach messages.
Work with Product team to highlight new releases, user benefits and student success stories.
Key Skills and Qualifications:
At least 3 years' experience in digital marketing or social media management.
Proficiency in social media platforms, Meta business suite, ad managers and Google Analytics.
Strong copywriting and basic design skills.
Ability to create short-form video content.
Understanding of SEO and email marketing tools.
Excellent communication, time management and project execution skills.
Interest in education and technology.
Success Indicators:
Growth in social media reach, engagement, and audience quality.
Increased traffic to website and product landing pages.
Improved lead generation from digital channels.
Clear contribution to brand consistency and storytelling.
Demonstrated creativity, agility and data-driven optimization.
What we offer
Our culture
At Zeraki, our strength is rooted in our vibrant culture, driven by a shared commitment for integrity, learning, and excellence. Our environment demands the highest standards and focuses on delivering results. We hire and develop the best, manage through trust, value empathy, and practice having a backbone in all our dealings. We are a team that thrives on freedom, responsibility, and the pursuit of excellence. Joining us means being part of a community dedicated to growth, innovation, and transformation. Copy
About the Company
Zeraki is a pioneering EdTech startup on a mission to redefine education across Africa. Our innovative technology tools are designed to make learning more accessible, effective, and engaging for parents, teachers, and students alike. At the heart of Zeraki is a deep-rooted passion for harnessing the power of education to unlock the potential of the continent's youth and drive transformative change. Zeraki proudly serves over 2.7 million users in 10 countries, establishing itself as one of Africa's leading EdTech companies.
Our commitment to excellence and innovation has not gone unnoticed. Zeraki was the proud recipient of the African Union Commission Innovating Education in Africa Award in 2022. Zeraki is one of three EdTech companies participating in the 2024 cohort of the EY AI SDG Accelerator and is also part of the 2024 cohort of the Microsoft Entrepreneurship for Positive Impact Program. Through these accolades and partnerships, Zeraki continues to shape the future of learning in Africa, demonstrating the transformative role of technology in education.